Lead copywriter and brand strategist specializing in beauty, B2B, consumer goods, fashion, finance, travel, and tech.
Nectar by Resident
Welcome to Resident, America’s #1 Mattress Company.
At Resident, we believe sleep is your superpower. That’s why we’ve created a family of game-changing mattress brands focused on quality materials and ultimate comfort at affordable prices.
New Member Luxe Upgrade Email
This email is for new members, offering them the chance to upgrade to the quarterly Luxe box featuring Rare Beauty.
August Base Box Prospects Email
This email is to prospective members featuring the August Base box and choice of gift with purchase.
Beyoncé's Makeup Artist Shares How He Got Her Coachella 2018 Performance Makeup to Last
While we can’t all be Beyoncé, who made history when she headlined Coachella 2018 — bringing Destiny’s Child on-stage as well as husband Jay-Z, and performing an epic dance routine with her sister Solange Knowles — we can score the secrets of exactly how she managed to look so flawless despite the sweltering California desert heat.
September Charmer Choice and PopUp Email
This email is part of the BoxyCharm onboarding series to encourage members to select an item for their September box and shop the PopUp e-commerce store.
BoxyCharm Flat Lay Facebook Ad
Facebook paid ads for prospects with the brand value prop highlighted in the ad copy.
BoxyCharm January Instagram Post
First sneak peek of BoxyCharm's January Base box, which generated significant positive brand sentiment on social and more than 16,000 likes.
BoxyCharm December Instagram Post
A sneak peek of the December Base box, featuring Huda Beauty and Elemis, which generated more than 2,000 comments.
BoxyCharm Paid Ad: Special Promo Offer
Paid ad promoting a free palette offer and $10 credit for new members.
November PopUp Direct Mailer
This is a direct mailer sent to current BoxyCharm members inviting them to shop our November PopUp sale and offering them free shipping.
Fall Themed Promotional Landing Page
The goal was to create a seasonal, promo driven landing page highlighting a $10 offer for BoxyCharm's October online store.
BoxyCharm Halloween Pinterest Ad
This is part of a series of Halloween ads created for Pinterest and Facebook about the subscription beauty box service.
BEAUTIFUL HOTELS: Four Seasons Resort, Punta Mita
Located on a peninsula in Mexico’s Riviera Nayarit, Punta Mita is a tranquil destination that's fantastic to visit year-round.
BoxyCharm Pinterest Infographic
BoxyCharm Pinterest infographic about items featured in their July box to beat mask breakouts, dry hands, protect hair and more.
How American Express Purchase Protection Works
Amex Purchase Protection is a Card benefit that covers items stolen or damaged. Learn more about using your Card's purchase protection.